Digital marketing is the use of online platforms and technologies to promote products, services, or brands. It leverages channels like social media, search engines, email, and websites to connect with potential customers, increase visibility, and drive business growth. Key strategies include:

1. SEO (Search Engine Optimization) – Optimizing content to rank higher on search engine results.
2. PPC (Pay-Per-Click) – Paid ads on platforms like Google Ads and social media.
3. Content Marketing – Creating valuable content to engage and inform the audience.
4. Social Media Marketing – Building brand presence and engagement on platforms like Facebook, Instagram, and LinkedIn.
5. Email Marketing – Direct communication with customers and leads through emails.
6. Affiliate Marketing – Partnering with affiliates to promote products in exchange for commissions.
7. Influencer Marketing – Leveraging influencers’ reach to promote products or services.
8. Online PR – Managing your brand’s reputation online and building relationships with influencers and media.

Digital marketing offers measurable results, cost-effectiveness, and the ability to reach a global audience. It plays a critical role in modern business success, helping brands adapt to the digital age.